The 1 Thing Many Forget to Include In Their Media Kit That Skyrockets Sponsorships

If you ever want to work with brands, sooner or later, you’ll need to have a media kit. Yet many content creators throw together a media kit, but miss the whole point and don’t use theirs strategically. Each page and fact in your media kit needs to be intentional, and often times, people will miss these most important pieces of information. This post will ensure that you will stand out with your media kit so you can better land brand collaborations and sponsorships. It’ll walk you through each section you should have, and what to include in each section.

While it’s still the midst of the coronavirus pandemic, there are many brands that are actually looking to work with influencers instead of turning them away. That’s why it’s a great time for content creators to be reaching out to companies and drive them extra exposure. By using the tips in this article, you’ll increase your chances of nailing down a collaboration.

The big issue people disregard in their media kit

Here’s the issue: many people don’t display their stats in a convincing way. They haphazardly throw some follower counts in there, and demographic stats. Seasoned influencer managers of companies can easily see through these, and it makes you less likely to be accepted.

Yes, follower count might play a role, but there are much more important stats you need to include, and here’s how exactly you should do it:

What to include for demographic section of your media kit

This section doesn’t need to be too heavy, but it’s important to have so the brand can see that your target audience and theirs match. It’s useless to hire a teen influencer if a brand is targeting middle-aged moms.

You should include:

• target age
• gender
• a short statement about the topics and interests you cover
• location (top countries your audience resides in)

You can easily view these stats and screenshot them from the insights in your social media platform.

What stats to include for each platform you are on

There are different stats you should include based on the platforms you create content on.

Blog

You should include:

• Domain Authority
• Screenshot: monthly visits
• Bounce rate

Email list

You should include:

• Screenshot: open rate and click rate
• number of subscribers
• number of new subscribers per month

Youtube

You should include:

• number of subscribers
• total views
• Screenshot: channel analytics for your impressions/reach

Instagram/Tik Tok

You should include:

• number of followers
• number of new followers a month
• engagement rate
• Screenshot: insights (reach)

Ultimately, you need to be showing the influencer manager that you can bring true value to the company. The more you’re able to show tangible proof and strong statistics, the better chance you have of working with them. I would recommend focusing the majority of your energy on one platform at a time to really grow it to a high level, instead of spreading yourself too thin across many. After you’ve established yourself, you can start expanding into other platforms.

Take this a step further

Connect your content to a greater purpose, and create a “mission statement” behind what you create. Then, draw parallels between your mission and the company’s. You’ll find that successful influencers also create a personal brand behind them, so that their content is unique and more memorable. One way to do this is to have a certain aesthetic and color scheme–apply this throughout all your social channels. This will also increase your followers number, as you’ll stand out and people will be more likely to follow you.

Want to land a PAID sponsorship ASAP?

I’ve walked the walk and share all my strategies in my course, Content to Collab, designed to give you all the knowledge you need to optimize your online presence and start securing sponsorships.